Ndiho Media,LLC.

By Paul Ndiho

Jumia, a pan-African e-commerce giant, is expanding rapidly into rural markets where online business potential is untapped. Jumia Nigeria is taking the lead to drive this, expanding beyond its initial stronghold in Lagos and the nation’s capital, Abuja. And now, Jumia’s presence extends across more than 250 pickup stations in several towns nationwide. For more perspective, Massimiliano Spalazzi, CEO of Jumia Nigeria, joins from Lagos.