KENYAN RETAIL STORE VIVO OPENED KENYAN-MADE PRODUCTS STORE IN THE U.S.
Kenyan President William Ruto inaugurated Vivo Fashion Group, a female-led retail fashion store, in Atlanta, Georgia. Vivo has allied with Kenyan retail brands to export products made in Kenya to the United States. The opening of Vivo’s first store in the United States is a testament to the entrepreneurial spirit of women, who have been instrumental in showcasing the potential of Kenyan entrepreneurship. Anna Njoroge, owner and C.E.O. of Ythera Beauty, spoke to VOA’s Paul Ndiho.