COMPANY BRANDING IN UGANDA
By Paul Ndiho
If you own a business in Uganda or elsewhere, and you’re thinking of re-branding your company? Brand Momentum, a Ugandan-based startup is ready to fulfill your needs.
Brand Momentum was created nearly five years ago with one goal in mind, to craft exciting brands for promising startups and companies on the rise, to help them make their mark in the world. Brand Momentum is a full-service brand management firm headed by Diana Nsereko, the Chief Executive Officer.
“We started by targeting small and medium companies because we saw there were a gap and a need for innovative products.”
Branding is one of the most important aspects of any business, large or small. Nsereko, a graphics designer by trade, says that having an effective brand strategy gives you a major edge in increasingly competitive markets.
“What we do, we break down branding to brand identity, brand management, and brand building. Once we build brand identity, we develop a brand logo we have an attractive face that can attract its audience.”
Priscilla Namubiru leads the production teams. She says your brand is your promise to the customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors.
“So we come up with strategies and proposals for companies, we show which people we are going to see this month or year and what exactly are we going to sell to them. So we have some products we have segmented from the creative design to the product branding.”
Brand Momentum prides itself on having a 99 percent client retention rate and a team of talented and experienced graphic designers who strive to create brands that engage, entertain, and help boost interest in your business and vision. Web designer Brian Sentamu details some of the firm’s services.
. “We see what is trending in that period, and we can strategize something according to what they want to promote what they want to sell in their products. Websites, which could reach the outside market. What these sites do is to help people to go online and print business cards to get them delivered to you.
Brand Momentum employs more than ten full-time workers and has positioned itself among Kampala’s finest places to work.