Category Archives: P

DRIVING UBER IN AFRICA

By Paul Ndiho

Born out of the frustration of two Silicon Valley entrepreneurs trying to catch a cab in Paris, Uber services have flourished since being launched in 2010 and IS now offered in more than 450 cities worldwide.uber in Nairobi

With an Estimated worth of nearly $62.5 billion, Uber Technologies Inc. An American multinational online transportation company operates in over 66 countries and 450 cities worldwide. The Uber mobile app allows clients with smartphones to submit a trip request that’s then routed to Uber drivers nearby who use their cars to pick the customer. The service is giving the metered taxi industry a run for their money.

To get an idea of how Uber works, I signed up as Uber driver. This is an example of my actual Uber driver pay statement. But first, let me explain how Uber calculates ride fares.

When someone takes a ride with you, they are charged a fare plus a “Rider Fee.” The base fare for UberX in DC is currently $1.15, booking fee 1:35 + $1:02 per mile. If there is “Surge Pricing”, then the entire fare is multiplied by that number. Surge pricing means Uber increases the fare prices during certain times of higher demand, making these hours more attractive for drivers.

In Africa, Uber is already operating in more than five major cities. Alon Lits, Uber’s general manager for sub-Saharan Africa says convincing traditional taxi drivers to work for the ride-ordering service was an essential part of the company’s plans to expand across the continent.

“There is an enormous number of taxi operators on the platform in South Africa, a growing number in Kenya and a growing number in Nigeria and part of our strategy when we launch in new markets will be that engagement upfront with the taxi operators.”

Ruth Kagiri signed up with Uber in Nairobi to support herself as she pursued an acting career. With a return of about 400 US dollars a week, she was able to graduate from driving someone else’s car to her own, with a little investment from her dad.

“I am not afraid. Whatever happens, I need to work Friday nights; I need to work Saturday nights, and I do it the whole night till morning. Because I can’t afford to live in fear, this is my job for this season, and I have to do it, and those are peak hours you know. The security issue has not phased me; I just try to be very vigilant.”

Uber drivers around the world have faced threats and protests from regular taxi operators, who say cheap UBER fares are driving them out of business. Consumers are flocking to the service.

“What I typically pay my cab guy is around 7-800 Bob but what I paid to Uber was 500 shillings. So I cut down my cost by 300 bob, and that’s something good to me.”

Uber began making inroads into the Nairobi market by offering lower prices and cutting out haggling that often infuriates customers. Joseph Gitau has been driving his taxi for nearly 20 years.

“I have worked here for 17… 28 years. There are others who have been here for 30 years and over and that person cannot leave here. If a client loses something, they will still find it if they come back. That’s why I say our work is good.”

Uber’s experiment in Kenya to let riders pay fares with cash or via mobile money has boosted growth in Nairobi, where about 100,000 people open the Uber app once a month.

Gitau says his association is looking at ways of creating their mobile platform.

“Whether we like it or not, it seems we have to embrace technology. Because you have to concede when you realize that you cannot win a fight. We cannot fight Uber operators on our streets,”

Uber is facing increasing competition, as many other companies provide similar services. Whether they can maintain this sustained growth over the next couple years remains to be seen.

 

ROOTIO A GRASSROOTS COMMUNITY RADIO STATIONS IN UGANDA

 

By Paul Ndiho

Innovation is happening across Africa, in many different sectors, from agriculture to banking, education to energy — and in broadcasting. In Uganda, Rootio, a community radio station is broadcasting without a studio or transmitting tower.

Humility is what describes Jude Mukundane, a Ugandan software developer and technology enthusiast. He’s the inventor of a grassroots community radio station dubbed the “Rootio Project” Or “the radio in a bucket.”

Among his peers, he’s just regular guy, in fact, very few people know about his innovation that is creating buzz on the international scene. Mukundane is part of a new breed of young African innovators trying to change Africa’s image.  His love and passion for technology has inspired him to build from scratch a grassroots community radio station.

“I’m into technology for the grassroots. The kinds of projects that I am working on are projects that try to reduce technology to a level where people, and their grassroots can take it, and apply it to their lives, and use it in ways that do not require them to learn a lot to use computers and things like that.”

The Rootio Project is a loosely-integrated, content-agnostic “solution stack” for peer-oriented radio networks.

“We build a very small community-based radio stations. These radio stations are small enough to fit in a bucket. We have taken out all of the expensive equipment and put in more bio foam and anything transmitted in a bucket, and so that plays audio content that’s broadcast out into the communities.”

Mukundane is part of a talented group of Ugandans that has been tasked to find homegrown solutions for Ugandans living in rural villages.

“I do understand the things that you can do with technology. But also, part of me is about looking at technology and wondering what can you use this technology for…”

Rootio grew out of the recognition that despite the wonders of mobile telephones and the Internet, radio is still a vibrant medium — and in many places across Africa it is still where most people get the bulk of their information.  It doesn’t require literacy, a personal device, or much power, it is transmitted free of charge, and it comes built into many of the phones used around the world.

“People receive them using their regular radio receivers. They don’t need any specialized applications or smartphones, just their standard radios that they are using at the moment.”

Technology analysts say Rootio stations are designed to best serve rural citizens and bridge the gap between the communities and the currently available commercial radio stations, which are located within the business centers hindering access.  The Rootio project has had some success as well as many challenges.

For example, we’re proposing radio at a scale that the Uganda Communications Commission was not used to giving these kinds of licenses. Our station runs at a maximum of 25 watts, so that is nothing compared to a typical radio station, but regarding the issue of credibility, these stations are owned by the committee, it’s not an individual.”

Uganda Communications Commission recently licensed Rootio community radio stations to run pilots in Northern Uganda, up to a radius of about 35 kilometers on flat terrain areas.

LGBT PEOPLE IN ARICA NEED PROTECTION

 

By Paul Ndiho

Homosexuality is illegal in most African countries. It’s a situation that has drawn increasing criticism from many western nations. Human rights activists, along with church leaders say that the rights of homosexuals and other marginalized groups should be protected.

Across much of Africa Homosexuality is taboo. It is illegal in 37 nations on the continent. Africans who are openly gay fear incarceration, violence and to some extent, losing their jobs.  Last year, on his first presidential trip to his father’s homeland Kenya, U.S. President Barack Obama addressed the issue at a joint press conference with President Uhuru Kenyatta.

“If you look at the history of countries around the world when you start treating people differently–not because of any harm they’re doing anybody, but because they’re different–that’s the path whereby freedoms begin to erode and bad things happen. And when a government gets in the habit of treating people differently, those practices can spread.”

Kenyan President Uhuru Kenyatta dismissed the issue of gay rights as a non-issue.

“It is very difficult for us to impose on people that which they do not accept. This is why I repeatedly said that for Kenyans today, the issue of Gay rights is a non-issue.”

In Uganda, an anti-homosexuality bill received mixed reactions in parliament. The draft law with death penalty clauses proposed in the original version was passed by the Parliament of Uganda in December 2013 — with life in prison substituted for the capital punishment.

The bill was signed into law by the President of Uganda in February 2014. However, in August 2014, the Constitutional Court of Uganda ruled the law invalid on procedural grounds. Ugandan Transgender activist Nikolas Mawanda, was repeatedly targeted back home because he is gay, he says more needs to be done.

“You may play right now but tomorrow you are playing with your life because tomorrow it will be your son, it will be your daughter. It will be your relative, it may be your mom, and it will be your dad. Today you’re busy passing a law to send someone to jail for life. But what if your son came out as a gay person? Would you send them to jail for life?

LGBT activists in Zambia are beginning to speak out about the treatment of homosexuals, and other marginalized groups. Zambia’s robust anti-homosexuality laws date back to the British colonial era — and public opinion remains firmly against gays and lesbians. I recently caught up with Jane Kulaba a renowned human rights activist for her thoughts on the subject.

“”Since we’re Christians, let’s us tolerate one another and let us allow for dialogue and call for precise dialogue to discuss these things and just create that relationship with the public.”

Zambian gay rights activist, David Musonda, says the government needs to create an atmosphere where the LGBT community, government, can meet and engage with each other.

“When you see a person who is gay, or who is a lesbian, who is intersex, let us not rush to killing them. They are a child to somebody; they are a father to somebody. Let us just look for remedies. What is the best remedy? If we have an understanding with them, let us strike that balance because then we will have gone and bow our head. The world is after all one world that all of us have to live in.”

In South Africa, Reverend Patson Kabala of Presbyterian Church of South Africa says that people who feel oriented towards people of the same sex should be embraced.

“They are human beings, and they also need to be protected. In my view, they need to be embraced. They need to be given space in society.”

Across the continent, the subject of gay rights remains a very sensitive issue. But despite opposition, there’s hope and victories for the LGBT community. Mozambique recently joined a small minority of African nations to decriminalize homosexuality.

TWINKLE INDUSTRIES FOUNDER TURNING PASSION INTO A PROFITABLE BUSINESS

By Paul Ndiho

This an interesting story about a Ugandan Mandela Washington Fellow and budding entrepreneur whose dream is to become the largest manufacturer of beauty and home care products.  Martin Mugabi has taken his startup Twinkle Industries to new heights.

Turning Passion into a Business PKG

Being passionate about your work is a major key to success and Martin Mugabi fits in that category. It was his passion that triggered him to start Twinkle Industries, a beauty and home care products company. Since returning to his native land in 2014, Martin Mugabi has turned his passion into a profitable business. And literary turned this house into a mini factory.

“When you visited us last year, you saw us operating in a shack; we are no longer work in a cabin. We have managed to rent some premises that can be visible.”

Mugabi says that manufacturing beauty and home care products in various products is a business that he has thought about for the last three years. His products are sold in shops across Kampala and its surrounding areas.

“We’ve changed the way we do business. While at the beginning of the year, we’re struggling to get customers, by asking individuals to buy and try out our products. Things have changed, our major primary customers now wholesalers. And we are focusing on the biggest wholesalers in this country.”

When I first met Martin nearly two years ago, he told me that he didn’t have any technical knowledge on the process of making beauty and home products – but he certainly does now, and his ambition is to take on the giant beauty and home cleaning goods companies.

“We now manufacture on demand, and previously we made so many things, and begged people to take whatever they could. Now we’ve tested out the market, it has pushed out our products out, and we’re no longer manufacture to look for what we can find, we get orders and we make those orders. People have appreciated our orders they have understood our brands. It is now recognizable.”

For a rising start-up like Twinkle manufacturing, beauty, and home care products can be a perfect business opportunity, if you have the right formula and people to do the job.  Mildred Awili is the company’s chemist.

Although there are many products on the market, making beauty and home care products can be a perfect business opportunity, if you have the right people to market the product like Sandra who says that her customers are curious about some of Twinkle’s merchandise.

Like any start-up company, Twinkle Industries is not without its challenges. For example, getting her product line certified citified and approved by the Uganda Bureau of Standards took a long time. Other constant problems include power blackouts. But despite these hurdles Magubi says that the sky is the limit.

SETTING THE BAR FOR UGANDAN COMEDY

 

By Paul Ndiho

Standup comedy is gaining popularity in Africa.  Comedians are becoming household names, earning fame, and recognition.  Ugandan comedian Kenneth Kimuli — also known as Pablo, is no exception.

Ugandan Comedy Pablo PKG

Comedians are as funny as ever, and can turn your bad day into a better day with their hilarious jokes.

“When I was born my dad walked into the maternity ward took a look at the baby and asked my mother one question: is this a joke? Here I am a living joke….”

Inspired mainly by American comedians, Kenneth Kimuli, is known as Uganda’s king of comedy.  He started doing stand-up in 2003, but it wasn’t until 2009 when won a comedy competition called “Stand up Uganda”, that he rose to fame.

“When I decide to start my comedy called “Pablo live.” It was meant to mentor people that were interested in stand-up comedy, create a platform for them, and let the world know that there is stand-up comedy in Uganda.”

“Pablo”, a professional journalist, turned comedian has a quick wit and unpredictability that makes him a natural entertainer.

“My mom thought I was a miracle worker because every time I would do something she would hold her head and say the son of God. And because my dad thought I was strange, he would read me “The rise and fall of Idi Amin…” as a bedtime story. Imagine all those nightmares.”

Pablo has wooed everyone with his unique African infused brand of comedy and humor, selling out venues across Africa.  He’s also a burgeoning actor and musician.

“I tell my comedian friends the future for comedy in Uganda everybody should buy sunglasses because the future is bright.

“Hah aha…  I once helped our neighbor who wanted to commit suicide, when he was about to hang himself. I was only 10 I said go ahead I am only waiting for your shoes and the man changed his mind.”

Arthur Rutaro, an independent industry analyst, says the government needs to pay attention to this growing industry.

“I think the government needs to come up and support them. Being a young and emerging industry it’s composed of young people, people below the age of 30 and most of them are doing it on their own. They are pushing themselves, despite the talent that we see in them.

Mr. Rutaro says 15 years ago “comedian” was not a known profession, and in Uganda it is still a bit informal. The hippest comedy nights take place in the backrooms of bars, restaurants, theaters, and makeshift performance spaces.

“To me looking at them standing out and inspiring young people, they are inspiring us. They raise a lot of hope. They bring back hope for the majority of the youth and the young people.

In Uganda, there are few full-time comedy clubs and no real circuit for stand-up comics to perform.  But the burgeoning comedy scene in Uganda is exciting and it’s impressive to see how polished Pablo is for someone who has only been doing stand-up for few years. Pablo now believes that comedy is being taken seriously as a career path.

Ugandan Entrepreneur Soybeans into Tofu

 

By Paul Ndiho

Have you ever thought about how different foods are made? I’m always asking myself this question and wondering how different foods are made too.Turning Soybeans into Tofu PKG

This fascinating story is about Martin Ssali a Ugandan born, food scientist at Makerere University in Uganda — Upon completion of the Mandela Washington Fellowship; he moved back to Uganda to start the National Soybean Network and Smart Foods Limited. Mr. Ssali has turned his passion into a profitable business with the introduction of new soy foods, soy value chain, which involves stimulation of soya production, chain market improvement, and industrial soybean utilization.

“The idea of doing tofu and different soy innovations came during my final year as a student of food science and technology at Makerere University, where we are encouraged to come up with new ideas that would move Uganda’s food industry to the next level. I looked at the industry, and I looked at different industries and what was not going on well and what gaps we had in the industry.”

Tofu, or bean curd, is a favorite food derived from soybeans. It is made by curdling fresh soya milk, pressing it into a solid block and then cooling it – in much the same way that traditional dairy cheese is made. It starts with getting dried soybeans from the farmers, washing the beans to separate the good ones from the bad ones, soaking the beans for a couple of hours, and then transferring the beans to a food processor or high-powered blender to get soymilk.

Tofu is a delicacy widely enjoyed around the world, and it is an excellent example of how a simple food like soybeans can be woven into human food traditions in a way that is natural, inexpensive, and nourishing.

“There was the idea of doing innovations in soybean, where we can make tofu and be able to spice it up for the market, the soy milk, and spice up the soy milk to taste

Tofu is a surprisingly versatile form of soybeans that is made by curdling soymilk so that its proteins become coagulated and then pressed into a sliceable cake.

Even though little tofu sold in the Uganda – Ssali says through his start-up, he able to change peoples mindset as they get to know that Tofu is an excellent source of protein.

“As a scientist what’s my contribution to this country. I chose soybean because it’s great in protein. However we, have so little attention to the crop in the country. That’s why I decided to focus on the soybeans.”

Furthermore, Nutritionists say that Tofu has an excellent source of iron, calcium, magnesium, and other minerals.

Besides being the ideal food source for many vegetarians and vegans, it also packs an enormous amount of health benefits into those thin white blocks including its ability to increase the blood circulation in the body, thanks to its iron and copper content.

“Imagine you eating meat, but you’re not eating meat because it’s coming from soy bean…. we’ve been able to innovate very well to be able to deliver to them something they can be able to enjoy. So what we are trying to do here is an equivalent to meat, because tofu has, all the same, properties regarding nutrition just like meat.”

Nutritionist say if adults replaced meat and dairy intake with soy, tofu and other soy products, they would also lower cholesterol, in turn, would reduce the risk of several chronic diseases, including cardiovascular diseases.

Martin Ssali was part of the 2015 Mandela Washington Fellowship — U.S. President Barack Obama’s initiative that brings five hundred of Africa’s brightest minds to America, to learn new skills and new experiences.

FIGHTING HIV/AIDS IN UGANDA

By Paul Ndiho

HIV/Aids continues to be a major global public health issue, having claimed millions of lives so far. Sub-Saharan Africa is the most affected region according to W.H.O. The East African Nation of Uganda has made remarkable progress in respect to addressing the epidemic, but experts worry that numbers of those living with HIV are surging again.

HIV:Aids PKG

The United Nations says an estimated 34 million people worldwide are living with HIV, and some 30 million people around the globe have died from AIDS-related causes in the 30 years since the first cases reported. Sub-Saharan Africa accounts for almost 70% of the global total of new HIV infections. Sheila Birungi Gandi, acting executive director, Uganda AIDS Information Centre a Non-Governmental Organization established in the 1990s as a result of growing demand from people who wanted to know their HIV status says the organization continues to play a critical role.

“We started with basically with laboratory services testing for HIV and providing services, but given the strength of HIV in the country we progressed into HIV comprehensive healthcare center, and we are established in eight regions of this country in places of the central region with the state of excellent compliance in the city.

Since the 1990s, Uganda was hailed by many as a success story in respect to addressing the HIV/AIDS epidemic; compared to most Sub-Saharan countries. However, critics say the recent AIDS indicator survey (2014 – 2015) showed the country sliding back into double digits. But Ms. Gandi dismisses those claims saying that they have interventions that are geared towards capacity building and able to fight the HIV.

“We have interventions that help us to prevent HIV from testing for HIV and aids, screening of the cervix, taking males through male circumcision, and lots of treatment and care services with the medical background, the medical interventions and behavior interventions.”

Analysts say the fight to end the HIV and AIDS epidemic, has a small window of opportunity opening. Efforts have almost reached the half-way point of stopping the disease but the number of those in treatment, 1.7 million people, is on track to surpass the number of new annual infections, about 2 million.

For Uganda, the stakes could not be higher if the country stays ahead of surging numbers according to Marion Natukunda, advocacy and research manager, Uganda Aids information Center.

“Without testing your HIV status, there’s no way you’re going to know if you’re okay or not. So know HIV situation and let’s take it on from there. We’ve launched campaigns, charity walks in the city center, and even at bars. Yeah, we had what they called moonlight testing. We would go extremes just to make sure at least a Ugandan knows their HIV status.”

On the heels of a landmark visit to Kenya and Ethiopia, where President Barack Obama declared “Africa is on the move,” he honed the message, this time to 500 young leaders visiting from sub-Saharan Africa.

“The continent has archived historical gains in health from fighting HIV/AIDS to making childbirth safer for women and babies. Millions have been lifted from extreme poverty. So this is extraordinary progress,”

In July this year, the 21st International AIDS Conference will be held in Durban, South Africa. A campaign dubbed “AIDS 2016” is an opportunity to show the progress Africa has made in implementing and funding evidence-based prevention and treatment interventions. Scientists, policymakers, world leaders and people living with HIV will discuss together successes and challenges to that country and the current global epidemic trends.

UGANDAN TECH HUB HELPS EMERGING ENTREPRENEURS TO THINK OUTSIDE OF THE BOX

By Paul Ndiho

The success of internet connectivity in Uganda is exciting the nation’s young people to create tech hubs like Outbox – a business incubator focused on providing rising entrepreneurs, students, developers, researchers and organizations the opportunity to build inclusive communities that they can tap into for talent and collaboration.

Outbox pkg

As of January 2016, the population of    Uganda’s population is estimated to be more than 41 million people – According to Uganda’s population and census bureau.  Youth unemployment in the country is at all-time high, and the nation has one of the world’s largest percentages of young people under 35, according to the State of Uganda Population report by   the United Nations Population Fund.

More than 40,000 young people graduate from Ugandan universities each year, but the Ugandan job market can provide only 8,000 jobs annually.  But initiatives like Outbox, a highly creative tech hub for ideas   are changing that narrative by challenging young entrepreneurs interested in using technology to think outside the box. Richard Zulu is the lead developer for Outbox.

“Outbox started as a combination of many efforts, and so what we do now is we work with upcoming African entrepreneurs, and give them a work space,  get them into shape and we offer them training. We also have partnerships to raise funding for them, and expose them to new markets.”

Outbox launched in 2012, with an ambitious goal of changing Uganda’s entrepreneur community through a program that spans three to six months and so far, Outbox has an outstanding success story.

“The amount of success stories that we’ve had are quite a number. Currently, we are working with up to seven startups that we are supporting in different verticals and then we have up to five more affiliated with us or that are very interested in collaborating within our networks.”

Zulu says helping emerging entrepreneurs is something he does because he believes it will spur development.

“We don’t take equity or anything like that from the companies that are here. We just ask them to subscribe as members to benefit from our services, and so for us currently we run activities that give us the income, but with regards to the startup it’s what we love doing, and that’s our way of giving back to the community.”

Other start-ups taking advantage of the office space include Kola Studios, creators of the popular two-player card game dubbed “Matatu”. The goal of the game is to play all your cards before your opponent. Sharon Rwakatungu explains.

Apps are all the rage for a growing number of mobile devices. And young people are taking advantage of this revolution. Bryan Lamtoo is behind the NTV mobile app called “NTV GO” and explains how the app works. NTV Go enables citizen journalists to engage and contribute breaking news content to the station.

Tech analysts say Uganda’s apps industry has been on a major upswing in the past few years, driven primarily by advances in mobile phone technology. And Ugandan government officials are keen to capitalize on that technology too.

 

UGANDAN STUDENTS DESIGN AN BVKIT TO DIAGNOSE VAGINAL INFECTIONS

By Paul Ndiho

Ugandan app developers have created a mobile-based service called BVKIT that helps diagnose vaginal Infections. Although it is still in trial stages, the BVKIT application is already receiving mixed reviews. BVKIT REDO

A group of five female university students at Makerere University in Kampala Uganda has come up with an application dubbed “Her Health BVKIT” that they say helps early diagnosis of vaginal infections.

Nanyombi Margaret is one of the developers of the mobile based application. She says the BVKIT tests specifically for the most common vaginal infections women face.

“Bacterial vaginosis can stay in your body for a very long time. The causes are not known, but some people say its caused showering with different perfumed soaps, having so many sexual partners, having unprotected sex, sharing public toilets people have different infections..”

Like a yeast infection, bacterial vaginosis is linked to an imbalance of “good” and “harmful” bacteria in a woman’s vagina.  The U.S.-based Centers for Disease Control says bacterial vaginosis is the most common vaginal infection in females age 15 to 44.  Margaret and her team say early detection of infections goes a long way in treating the disease.

“We put possible signs and symptoms, common infection signs and symptoms that affect women’s reproductive health. Then if you find the application will give you home remedies on how to continue being healthy at home. If you have a mild infection, it will show you possible signs and symptoms, if your results are severe, a map will show up showing where the nearest doctor is so that you can get tested.”

According to experts, bacterial vaginosis is not considered a sexually transmitted disease or STD, but having BV can increase your chances of getting an STD. BV rarely affects women who have never had sex, and you cannot get BV from toilet seats, bedding, or swimming pools. Margaret explains how the APP works

“What a women does, if you have the hardware and the software, the software is free for download then the hardware is for purchase. You collect a urine sample in a clean pee cup then you put the device in the urine sample and then the hardware is going to pick up values and then sent to the phone application. The phone application will process and then a diagnosis where it tells a person pH.”

Besides early diagnosis, the application is also helping health care providers look for signs of bacterial vaginosis and perform laboratory tests on a sample of vaginal fluid to determine if BV is present

“A women can check herself every two weeks, in the long run so that the women is not affected by miscarriages. Many women don’t like talking about their reproductive health they like to keep this information private; women wait until it is so sad that is when the women get attention to go to the doctor.

Experts say that bacterial vaginosis will sometimes go away without treatment. But if you have BV symptoms, you should be checked and treated as soon as possible.  It is important that you take all of the medicine that your doctor prescribes for you — even if your symptoms go away. Some medical professionals question the viability and reliability of such apps. But BV KIT developers advise their users that consultation with a doctor must follow diagnosis generated from the application.

NAIROBI BASED START-UP ZURI IGNITE EVENTS MANAGEMENT STANDS READY TO FULFILL YOUR NEEDS

 

By Paul Ndiho

If you live in Nairobi, Kenya and are planning to host an event, like a wedding, corporate meeting, party or a gala, then the start-up company Zuri Ignite Events Management stands ready to fulfill your needs. Zuri Ignite Events Management PKG

Zuri Ignite was created nearly five years ago with one goal in mind, to produce events that connect people with their vision, to make sure clients had memorable experience and to connect individuals with each other.  Zuri is a full-service brand management firm and Kezy Mukiri is the founder and Chief Executive Officer.

“The one thing that stands out in the process of how we do our business and that separates us from the competition is the relationships that we build with our customers. We are not just interested in putting on an event for the client. We begin by understanding what their objective is, which means we are literally on board their teams.”

Mukiri is lawyer by trade, who quit her well-paying job to follow her passion and become a social entrepreneur. She also wanted to do something good for her community by empowering women.

“What I am very passionate about is providing an opportunity for female entrepreneurs. Kenya has made certain advancements in making certain opportunities available, and there are a lot of global institutions that are making those opportunities available, but I must say a lot needs to be done, not just in the area of providing finances or access to markets, but also capacity development.

Through Mukiri’s flagship program, there is training for women entrepreneurs, on issues of financial management, how to access markets, and how to package and brand their businesses to become successful.  Mukiri says that what drives her most, is the belief that she can make a difference in young people’s lives.

“Young people have a lot of potentials, and we have to encourage ourselves to keep moving and get away from the vices that we see on the continent, vices of corruption and lack of integrity. Young people have got what it takes to change the face of Africa.”

Marketing manager Betty Mabya, details some of the firm’s services.

“We help them to identify their brand or brand development: where we have to come up with a logo the bigger picture of this brand. We do concept development for them; we develop every concept with them from event management.

Zuri Ignite employs more than 15 full-time workers and has positioned itself among Nairobi’s best places to work.

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